About Us
Our
Story
Insight Collective was built out of lived experience, not theory.
Founded by Erin McDermott, a recovering executive who spent 15 years building a career in corporate America, supporting enterprise companies, climbing the ladder, and working overtime to prove her worth. But behind the impressive title were unspoken rules: empathy made you weak, burnout was the norm, and asking for a better way was seen as disruptive.
She watched too many brilliant people shrink themselves to fit broken systems and when she stepped away, she felt like she lost her value without a brand name behind her. That realization lit a fire.
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Erin left to build something better - first scaling a startup consultancy to eight figures using empathy as a growth strategy, then founding Insight Collective to help others lead in a way that’s human, healthy, and high-performing.
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"That experience shaped how we support founders today—because we know what it feels like to be successful on paper and barely holding it together behind the scenes."
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Today, we’re a collective team with 50+ years of combined experience across high-growth environments spanning North America, Latin America and Europe. We’ve built cultures that retain talent, rebuilt systems that were stalling growth, and helped founders scale businesses that are just as healthy behind the scenes as they are impressive from the outside.
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We don’t do performative fixes or hand you off to a junior team. We get in the trenches with you. Rolling up our sleeves to untangle the real stuff holding you back.
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As a woman-owned firm, we lead with a different lens: clarity over chaos, equity over ego, and long-term sustainability over short-term wins. If you want a partner who’s lived the dysfunction and built better *on purpose* we’re the team for you.
What
We Do
Insight Collective is a fractional operations and strategy firm that helps fast-growing businesses build calm, scalable systems centered around healthy workplace cultures.
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We believe the strongest businesses are built from the inside out. That means not only cleaning up clunky workflows and broken tools, but also creating cultures where people feel safe, trusted, and energized to do their best work. We help teams name their values, build rituals that reinforce them, and align everyday decisions with the kind of company they actually want to build.
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Why Founders Choose Us
When your business is growing fast, it’s easy to get stuck in a cycle of quick fixes - patching tools, hiring out of panic, duct-taping decisions just to keep moving.
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But over time, that friction builds. Work slows. People burn out. And growth turns into something that feels more like survival.
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We help you break the cycle - so you can scale with clarity, not chaos.
What Sets
Us Apart
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Proven Experience, Real Results
With deep roots in FinTech, SaaS, and service-based businesses, we bring practical know, how in scaling operations, building high, performance teams, and designing culture with intention. Our founder’s work in AI, enabled automation has helped companies get leaner, smarter, and faster, without the burnout.
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Tailored, Not Templated
No one-size-fits, all. We get inside your business, understand how it runs, what’s breaking, and where you’re headed, then design systems, structures, and strategies to match. Whether you’re leading a startup, scaling a team, or getting your first ops hire in place, we meet you where you are.
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Women, Owned & Built on Equity
We don’t just talk about DEI, we design for it. From leadership pathways to hiring frameworks, we help you build equity into the way your company operates. We’re also deeply committed to supporting other women in business, because we know what it takes to get here.
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Obsessed With Outcomes
If it doesn’t move the needle, we don’t recommend it. Our work is grounded in outcomes you can feel - operational clarity, cultural alignment, stronger retention, and a team that functions without you being the bottleneck.
Outcomes
That Matter
Insight Collective isn't just a name - it's how we work. When you partner with us, you're not relying on a single consultant to solve complex, cross-functional challenges. You get access to a team with 50+ years of combined experience across operations, culture, customer success, and tech. It's sharper thinking, faster momentum, and a more sustainable path forward.
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Every system, ritual, and workflow we help you build is designed to last. No fluff. No bloat. Just smart, strategic infrastructure to support your next phase of growth.
We help you:
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Untangle your day-to-day so you can lead again
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Design a culture your team actually wants to be part of
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Build inclusive systems that support diverse leadership
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Turn CS into a true growth function
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Integrate tech and AI without the overwhelm
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This isn’t about scaling faster at any cost. It’s about scaling better—with intention, clarity, and sustainability.
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Feeling stuck in reactive mode?
Let’s stop patching things and start building what lasts.​​